For the last two weeks i've been going over tips and tricks to exed while selling on platforms outside of Amazon. Like Walmart, eBay and Etsy. This journey consists of hard work and motivation yet if i can help in any way that is my goal and today i'll be trying to help by teaching you a little more about Pinterest.
Here we go your beginners guide to Pinterest and how to get to your first sale.
Pinterest started as a recipes and DIY forum and has turned into a major shopping search engine. In fact, 89% of US pinners use Pinterest to research purchasing decisions.Boasting 320 million monthly active users, that is a lot of people going to this one platform just to shop.
Now that you know why you should use Pinterest to promote your products we'll go over how you should to us it.
Determine Your Target Audience:
It’s always important to have a good understanding of a social media platforms demographics before starting a new campaign. Putting together a customer persona will help you make sure you know exactly who you need to be targeting on the platform. (well talk about how to put together a customer persona in my post about marketing)
Pinterest demographics and usage
# of monthly active users: 400+ million
Largest age group: 30-49
Gender: 78% female, 22% male
Time spent per day: 14.2 minutes
Having a Pinterest business account is very different from having a personal account. You get access to more features, such as analytics, ads and other necessary elements for selling on Pinterest.
Brand Your Account:
Your business should have one face that easily recognizable to your customers. Make sure the branding is all the same throughout each one of your social media and e-commerce platforms.
Link And Verify Your Website
The final step in prepping your Pinterest business profile is to link and verify your business website. Adding your website through profile settings is simple enough, but then you need to claim your website. To do this, add a meta tag or upload an HTML file to your website. This is easy to do with Shopify's built in Pinterest sales channel.
How to sell on Pinterest
Now that your all set up its time to make that money!
Create stunning visuals:
Pinterest is a visual platform. Even before we dive into several types of Pins that can help increase sales, you need to make sure that your Pins are actually visually appealing and make someone want to click. This is one of the most important aspects of selling on Pinterest so spend the time and money on great images.
Here's some examples of well created pins.
Focus on Pinterest SEO:
Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms. Focus on industry keywords and use them strategically in your Pin titles and descriptions, as well as your in board titles and descriptions. Use SEMrush for all your SEO needs.
Use Rich Pins:
Rich Pins extract extra data and information from your website to display alongside the normal pin info (like photo, title, description, etc.). It pulls in the price and product descriptions so that users are able to view this information within Pinterest itself. On mobile, users will even be able to click a blue Shop button to head right to your product and check out. If the shop offers this info, these Pins will even let you know whether or not the product is in stock.
Promote Your Pins:
Just like Amazon has PPC so to Pinterest has Promoted pins. Take advantage of Promoting pins to allow you to scale to the top without relying on SEO. When creating promoted pins, you’ll be able to target by interest, age and gender. You can create entire campaigns or quick ads for a one-off promotion.
Tag products in Shop the Look Pins
Just like you can tag your friends in photos on instagram you can also tage your products on Pins. Shop the Look Pins are a great way to link to several products at once in a single Pin. Whether it’s an outfit or home decor post, each product available for purchase in the photo is shown via a white dot that users can click on to see more.
Incorporate Content Marketing:
Blog posts that are geared towards conversions are perfect to share on Pinterest. Think gift guides, product roundups or tutorials.These are great pieces of content to save and promote on the site that will generate clicks, and if you put your content together properly, conversions.
Now that you've gotten a rundown of Pinterest launch your own account and start trying new things. Don't forget Pintrest is a form of Social Media so create content that targets your audience. Remember don't forget to make a meaningful first impression.