Social Media: Select the right consumer marketplaces to expand into

You've heard of social media marketplaces and you may have even used it before. Yet are you really taking advantage of all that Social Media has to offer?

Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll be going over here.

If you've already mastered the art of selling on social media take a look at my other blogs such as selling on

  • Google

  • Pinterest

Or

  • Walmart




So you want to supercharge your online sales using the power of social media. From major brands to local mom-and-pop shops, businesses around the world are driving results with Instagram and Facebook. According to one report, 80% of Instagram users make a purchase decision based on something they saw while browsing the app, Instagram.

Setting up a Facebook Business Account:



Your Facebook business profile should include:

  • Profile photo: Choose a photo that is on-brand (like a logo) and makes your company easy to identify.

  • Cover Photo: Choose a photo that is on-brand that shows off what your business offers.

  • Well-crafted bio: Your Facebook bio is incredibly important. It should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.(maximum 255 characters)

  • Understand what Category your business falls under: For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.

  • Link to your shop: The URL section of your bio is the only clickable link you can add to your Instagram page, so make sure you’re using it! This is a great place to drive traffic from your individual posts and stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram.

  • If your business has a Whatsapp number attach it to your Facebook account which will allow you to communicate with your follower through SMS.

  • Add your business details: While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

  • Add an action button: Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.

https://www.facebook.com/pages/creation/?ref=fbb_set_up_your_page

Setting up an Instagram Business Account:



Your Instagram business profile should include:

  • Profile photo: Choose a photo that is on-brand (like a logo) and makes your company easy to identify.

  • Well-crafted bio: Your Instagram bio is incredibly important. It should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.

  • Link to your shop: The URL section of your bio is the only clickable link you can add to your Instagram page, so make sure you’re using it! This is a great place to drive traffic from your individual posts and stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram.

Connect a Facebook Page to your Instagram account:

To add or change the Facebook Page that is connected to your Instagram business account:

  • Go to your Instagram profile.

  • Select Edit Profile.

  • Under Public Business Information, Select Page.

  • Tap Create Facebook Page or Connect an Existing Page.

  • Choose a Page from your Pages that you'd like to connect to or select Create a New Facebook Page.

  • Tap Done after you've selected a Page or created a new Page.

Now that you've set up your accounts it's time to generate sales.



Using Shopify you can directly link your store and inventory to Facebook and Instagram making it easy to list everything and keep track of sales.

It's easy all you need to do is open your Shopify store. Go to Sales Channels and hit the plus button. From there you can connect your store to your Facebook business page. Make sure to connect your Instagram account to your Facebook.

Shopify: https://www.shopify.com/facebook-instagram

Now that your porodust are uploaded to social media it's time to start posting them.

Best practices for posting on social media:



Your 14 step strategy to posting on Instagram:

1. Post consistently.

You don't want to be an account that shows up on a user's feed and makes them wonder, "Who's that?" To avoid this, set yourself a posting schedule and stick to it.



2. Don't over-post.

Limit yourself to one or two posts a day, and think carefully about what you post.

3. Only post quality content that makes sense for your brand.

The name of the game for Instagram is quality over quantity. Carefully consider what you post and why. How does it relate to your brand? Will your followers like and engage with it? What purpose does it serve for your business? You can use your Instagram analytics to see which content performs best with your Instagram audience.

4. Tell stories.

Take advantage of Reels to showcase your brand and your brand's lifestyle.

5. Use Stories for lighter content.

Instagram Stories is a great place for your brand to show a little more personality, day-to-day content or personal tidbits about your business. Stories only live on your profile for 24 hours and can comprise photos or video clips with music, text, GIFs or stickers layered on. Try live streaming company events or doing employee takeovers for a day.

6. Know your brand.

To sell your brand, you have to know it inside and out. Instagram, like any social media app, has its own culture and etiquette, so part of your initial marketing plan should be to figure out how your brand fits into that culture.

7. Be visually consistent.

Users will expect visual consistency when they click on your brand page. This doesn't mean your Instagram needs to look like one big advertisement – especially since today's users gravitate toward more organic content. However, it is something you should think about and determine early on. What kind of look or vibe do you want your profile to give off? Moody? Bright? Organic? Natural? Whatever you choose, it should be consistent with the rest of your company branding and recognizable to your Instagram followers.

8. Be choosy with hashtags.

Hashtags can be the difference between your post rising to the top of a feed or being buried in a sea of other posts, so it's important to learn which ones work for you and your brand.

9. Take advantage of user-generated content.

User-generated content is every marketer's dream. It creates an engagement opportunity for users while reducing costs for your business and shows users that your brand listens to and values customers. Try creating a branded hashtag that followers can use to submit content, then repost applicable and appropriate content to your business page for all to see.

10. Use Instagram to boost your website traffic.

Instagram allows you to include one clickable link in your profile bio, meaning that anyone who accesses your Instagram page is provided the link to your website. You can also insert a link with a "swipe up" call to action in your Instagram Stories if you have more than 10,000 followers, and any Instagram ads you purchase will also have a link to your website

11. Apply SEO to your Instagram strategy.

While SEO and Instagram may not typically go together, applying SEO practices to boost your Instagram presence can go a long way, especially as Instagram becomes increasingly competitive.

There are two main SEO-related areas of your Instagram account – your account handle and account name. Your handle is your @, which you should make short, memorable and applicable to your business.

12. Introduce influencer marketing

Take advantage of Influencers that speak to your brand and audience. Use these influencers to introduce new products and showcase your brand to new people.

13. Explore Instagram advertising.

With Instagram's advertising program, you can create campaigns to attract users at all stages of the sales funnel as part of your Instagram marketing strategy. Instagram users have a high engagement rate with ads, and ad recall is 2.8 times higher on Instagram than recall on other social platforms.

14. Engage in the comments.

One of the best ways to build engagement on your posts is to engage yourself. Respond to customers' comments as much as you can – this will help build your credibility by showing that you care what your customers have to say and that you are using social media for a good reason.



Your 7 step strategy to posting on TikTok:

  1. Identify and Adapt to Trends

Identifying and adapting to trends is an important part of becoming a successful TikTok content creator. Instead of shooting in the dark, absorb everything that successful TikTokers are posting and then identify the trends

Trends can happen quickly so if you’re really serious about making trendy videos on TikTok, you’ll need to do some research every day. You may need to spend a lot of hours on TikTok until you’re able to identify upcoming trends, but it’ll be worth it.

As soon as you spot a new trend, start creating relevant content!

2. Connect With the Right Audience

TikTok has more than 1 billion users which can be hard to fathom, but it’s great news for anyone looking to find an audience that loves their content.

It would be awesome to have a billion followers who love what you do, but more realistically, you’ll need a niche. A niche is like a specialty. Surely you aren’t making TikToks for everyone. You probably have a category or two that your content best fits in to.

For example, if you make TikToks about knitting sweaters for dogs, that’s a niche! Finding and owning your niche will help you connect with the right audience.

3. Collaborate With Influncers

Take advantage of Influencers that speak to your brand and audience. Use these influencers to introduce new products and showcase your brand to new people.

4. Tell a Story and Show Who You Are

Just like Instagram Reels take advantage of TikTok’s video sharing platform by showing off why your brand is.

You’re a unique individual and that’s your special offering to the TikTok community. We recommend making funny, trendy content, but we also encourage being genuine and deep.

Let your content tell the story of who you are. People will be attracted to the genuineness of your work.

5. Post Often

Your content must be high quality. That’s non-negotiable, but if you really want to become a successful TikTok influencer, you’ll need to post very regularly too.

It’s a tall order, but your content needs to be high quality and high quantity.

Post regularly. As in at least a few times per week, but more is better. Work your way towards posting good content on a daily basis.



6. Us TikTok Marketing

Promote is an advertising tool you can use in your TikTok app to help you get more people to discover your videos, guide more people to your website, and improve your chances to gain followers

7. Be Authentic

Your followers will appreciate you sticking to what’s genuine and unique about yourself.



Your 6 step strategy to posting on Facebook:

  1. Standout visuals

Remember, every Facebook post competes with whatever else is in someone’s feed. And it only takes about 2.6 seconds for their eyes to choose what to settle on.

So make sure your visual is eye-catching and attention-worthy.

Limit text: According to Facebook, images with more than 20% text have reduced delivery. Use Facebook’s Image Text Check before posting an image with text in it.

2. Sharp copy

The next aspect of high converting Facebook posts is gripping copy. Keep your writing simple, clear, and to the point.

3. Compelling call-to-action

The most important element of a high converting Facebook post is the call-to-action, a.k.a CTA.

Ask yourself what you want someone to do when they see your post. If you’re not sure, no one else is going to be either.

4. Think About The Best Times To Post

Posting at the right times can increase your visibility and interactions. Take advantage of the times and post with your audience.



5. Strategic targeting

Take advantage of Facebook's marketing just like you would with Instagram and see more interactions and views.

6. Utilize Facebook Groups

Facebook groups are a great form of communication with the people that are interested in what you have to offer. Join groups and communicate with the audience. But make sure to always follow the group roles.

Now that you know how to post, when to post and how to sell on social media what's stopping you from becoming one of the many brands making millions of social media?

If you need more guidance feel free to reach out.

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