This year there has been an increase of 28% in new sellers coming from the Chinese market due to intense domestic competition in China's online retail world. This forces merchants to seek new markets. It's no doubt Amazon needs Chinese suppliers for affordable and diverse products. But as competition heated up among Chinese sellers, #blackhattactics common in Chinese e-commerce became more common for Amazon sellers.
Black Hat Tactics Include:
False Trademark Infringement Claims
Draining Ad Spend
False Product Claims
Highjacking product listings
Chinese sellers have even more advantages over the US sellers:
ePacket shipping. (Shipping from China to the US is cheaper than shipping within the US)
Chinese sellers don't pay taxes
Most products are manufactured in China
Even the manufacturers themselves are jumping on the listings, undercutting pricing and reviews, allowing them to take top rank and undercut your listing.
These obstacles American sellers deal with are advantages for Chinese sellers, giving
Chinese sellers an unfair edge over American Sellers.
These challenges force American sellers to expand to sales channels beyond Amazon. That's why I created #AddictedSellerCentral. We are going to find ways to expand off Amazon.